I am a creative leader, solving real-world problems for organisations making a difference. I listen to what audiences need, follow the facts, and tell stories that matter to build better futures.
By grounding work in audience insight and deep knowledge, I create solutions that cut through and drive change. A background in newsgathering, advertising and community education taught me to find the simple, remarkable story — and that foundation now shapes how I lead teams and build cultures where exceptional work happens.
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Creative Leadership
Leading from inside the work
I lead from inside the work — building teams that thrive, designing systems that enable excellence, and setting clear strategic direction grounded in both creative quality and organisational goals.
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Live
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Livestream & critical incident messaging
I manage broadcast infrastructure and live communications across routine events and high-pressure crisis situations — from press conferences to disaster response, delivering clear messaging when it matters most.
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